Iddera Life - Personal Health OS

Healthcare can feel overwhelming — especially digitally. Users arrive with questions, anxieties, and urgent needs, yet many health apps still feel transactional or cold.

My mission at Iddera is simply to make healthcare feel human, guided, and motivating - through intuitive design and well thoughtful communication.

Working closely with Product Managers, Engineers, Stakeholders, and Mangers, I have redesigned and designed several key experiences that improve clarity, trust, and everyday engagement in care.

Goal: Reduce friction. Increase confidence in care. Bring healthcare closer to real life.

Industry

Telehealth Care

Challenge

Through strategy reviews, product audits, and user feedback, we uncovered consistent pain points:

1️⃣ Some users struggled to trust who they were talking to

2️⃣ They lacked understanding of their own health progress

3️⃣ Staying motivated felt like a chore

4️⃣ Care didn’t extend into everyday needs

5️⃣ Payments and financial access was needed

6️⃣ The growing app became harder to navigate

Design Objectives

Create a unified experience where users feel:

1️⃣ Connected to our trusted care professionals

2️⃣ Guided on what to do next

3️⃣ Motivated to stay healthy

4️⃣ Supported in everyday wellness

5️⃣ In control of their financial care decisions

6️⃣ Effortlessly able to find what they need

Key Contributions

Across multiple product verticals at Iddera, I led UX improvements that strengthened trust, clarity, and engagement in healthcare. Here are a few:

Humanized Consultations: Added doctor context such as avatars and bios to reduce anxiety and build connection before speaking with a professional.
Made Health Actionable: Designed a clear health scoring system with progress tracking and guidance toward care, helping users take informed next steps.
Motivated Everyday Wellness: Introduced a rewarding, lightweight points system that celebrates healthy actions and boosts engagement.
Enabled Care + Commerce: Designed a seamless shopping flow for health essentials, integrating browsing, bag, and purchase history into one experience.
Improved Healthcare Payments: Enhanced financial visibility and control with better wallet management, including funding, transfers, and withdrawals.
Redesigned the Home for Growth: Reorganized the main dashboard to prioritize care-first actions while supporting future feature expansion.